As we see, now a days digital marketing is important part for companies to grow more there business in the world. Or digital marketing is the way to build your companies online presence so that we can reach out more people in the world or expand your business with the help of digital marketing.

so, in digital marketing what should you do, and what modules we are talking about , so here are the top 5 modules of digital marketing :-

Table of content :

  1. Search engine marketing
  2. Search engine optimization
  3. Social media optimization
  4. Social media marketing and,
  5. Advertisements etc.

Let’s understand in brief

1. Search Engine Marketing

Search engine marketing also SEM is a process of marketing our brands or services through search engine to reach more people through internet. Lets understand with an example :-

let say you want something like fitness equipment and you just go to google or any other search engine site and you search for it, and in the 1st page of google you see some search results you search for in the of “sponsored”, it may be any form like videos, pictures, website links and all.

2. Social Media Optimization

Social media optimization also SMO is a process where we optimize our social media pages like Facebook, Instagram, X(Twitter) to build trust in market to establish our brand and engaging more audiences to generate more sales. For Example :-

let say, you open a shop and you want to build online presence of your shop for that you start instagram social media channels to promote your shop online, and you post your shop products and services to showcase, and you give call to action for your future order and you post reels and photos of your product and create a wonderful feed for reach more audience.

3. Search Engine Optimization

Search engine optimization also SEO is a process of optimizing or checking all the parameter set by seo tools to rank our website in the 1st page or 1st rank of the search engine. For example :-

let say you create a wonderful E-commerce website and you use some seo tool like yoast seo and you fullfill all the points said by yoast seo tool and you finish the task , and then with in 6 month of time you see your website is rank on the 1st page of search engine (google) if you choose good keywords.

4. Social Media Marketing

Social media marketing also SMM is a process of reaching your business to more audiences. and you can also set parameters to whom to show your ads like locations, age groups etc. For example :-

let say you create a social media page as a food Vlogger and you want to grow your page , for that you start running some ads by targeting some specific audiences based on (demographic, age , gender , location ) etc. using this process and reaching more audience is basically social media marketing.

5. Advertisements

Advertisements are way to aware people to your contents, through advertisements channels like Facebook ads, Goggle ads, X ads etc.

let say you want awareness of your brand (clothing brand ) for that you run an ads campaign choosing brand awareness campaign in the Facebook ads campaign, and you set all the parameters of you ads campaign. then after some time your brand is known by all the people targeted by you(or set paramrters by you), thats all.

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